Nine Disciplines. Deep Experience.

Positioning and creative strategy at critical commercial inflection points, across industries and markets, is where some of our most significant impact has been built. At Kibo Africa, we developed the full brand identity, positioning and communications strategy from the ground up under Terry's leadership, delivering a repositioning that increased brand awareness by more than 30% across priority African markets. At KWAL, we repositioned Kibao Vodka through a national relaunch that rebuilt trade confidence and restored shelf presence in one of Kenya's most competitive spirits categories. At Tecno Mobile, we built a creative positioning strategy that made a mass-market smartphone brand feel culturally relevant to East African youth audiences. Our track record spans education, mobility, luxury real estate, FMCG and corporate services, working across diverse consumer and B2B categories. Deep understanding of pan-African consumer behaviour is central to every brand we build, ensuring it is culturally resonant, commercially competitive and designed to scale.

We are repeatedly engaged to build, restructure or elevate marketing functions within growth-stage and complex organisations, creating marketing operations from nothing and scaling them into strategic, accountable departments. Under Terry's leadership, Kibo Africa's complete marketing and communications function was established where none had previously existed, building team structures, channel strategies, agency management frameworks and performance measurement systems over a seven-year tenure. Integrating admissions, product and marketing functions at Moringa School strengthened commercial alignment across the entire organisation. The marketing functions we build are designed for long-term scale, not short-term campaign execution.