Building the MarketingFunction That ActuallyWorks.
18+
Years of Experience
Pan-African Markets
25%
Revenue Growth
Moringa School
61%
Conversion Lift
Moringa School
30%
Pipeline Growth
DAMAC Properties
Growth that does not begin with a clear commercial framework is just activity. We build the systems that make it real.
What this means in practice
Fragmented activity becomes a coordinated plan tied directly to your revenue objectives.
Market entry uncertainty becomes a structured go-to-market strategy built for your sector and audience.
Brand ambiguity becomes a defined, defensible market position that earns attention and builds trust.
Marketing spend becomes attributable, optimised investment connected to measurable commercial outcomes.
Advisory Services
Five disciplines. One commercial objective: building the marketing systems that produce growth you can measure and sustain.
Clients leave with campaigns running and a team that knows what to do next, not a slide deck, at a fraction of the cost of a full-time CMO.
Strategic Marketing Leadership
Most organisations have marketing activity but no plan tying it to revenue. We serve as a Fractional CMO or senior strategic marketing partner, building the commercial framework, team structure, channel strategy and day-to-day operations that turn activity into measurable and sustainable growth.
Timeframe: Minimum 3-month engagement, typically 6 to 12 months.
Investment: $3,500 – $6,000 per month. Minimum 3-month engagement, typically 6 to 12 months.
Go-to-Market Strategy
A product or brand without a structured route to market will underperform regardless of its quality. We design and execute full go-to-market strategies across consumer, FMCG, technology and real estate sectors, covering trade marketing, route-to-market design, retail activation and consumer adoption from launch through growth.
Timeframe: 6 to 16 weeks depending on scope.
Investment: $4,000 – $9,000 depending on scope and market complexity.
Experiential, BTL & Event Marketing
Consumer attention is earned, not bought. We design and produce large-scale consumer activations, mall activations, product launches and live brand experiences that create genuine commercial impact, from BTL (below-the-line) and last-mile activation through to high-calibre stakeholder events of 1,000+ attendees. This includes route-to-market execution: getting a brand physically in front of the right consumers at the point of purchase, not just in a media plan.
Timeframe: 4 to 12 weeks from brief to execution.
Investment: $3,000 – $8,000 depending on scope and scale.
PR & Communications Strategy
Earned media and executive positioning are long-game investments, not quick wins. We develop and execute PR and communications strategies covering earned media, public messaging, stakeholder communications and executive positioning for corporate and government clients operating in complex or high-visibility environments.
Timeframe: Minimum 3-month retainer, typically ongoing.
Investment: $2,500 – $4,500 per month. Minimum 3-month retainer, typically ongoing.
Brand Positioning & Creative Strategy
Brands reach critical inflection points: new market entries, relaunches after decline, competitive repositioning. We design and lead brand positioning and creative strategy engagements, covering visual identity, messaging and creative direction, that rebuild commercial credibility, redefine market position and create foundations for long-term brand equity and market relevance across categories and cultures.
Timeframe: 8 to 20 weeks depending on scope.
Investment: $5,000 – $12,000 depending on scope.
Who We Work With
We work with a specific type of organisation at a specific type of moment.
Growth-Stage Companies Scaling Across Africa
You have proven product-market fit and need a structured marketing plan and senior marketing leadership to scale efficiently across multiple markets, without a full-time CMO commitment.
Established Brands at an Inflection Point
Your brand has lost momentum, you are entering a new market or your positioning no longer reflects your commercial ambition. You need a strategic lead to rebuild from the inside out.
Multinationals Entering East African Markets
You are a global or regional brand expanding into East or pan-African markets and need a senior local partner who understands both international brand standards and local market realities.
Organisations Building a Marketing Function
There is no structured marketing department and you need someone to architect the team, define the channels, establish performance systems and execute the critical first 90 days.
Ready to Build Something That Lasts?
Based in Nairobi, Kenya · Available globally for remote engagements · GMT+3